About Us

ServiceIQ is the new Industry Training Organisation (ITO) for the aviation; tourism; travel; museums; cafés, bars, restaurants; accommodation; food services; quick service restaurants; clubs; retail; and wholesale sectors of New Zealand’s service industry.

ServiceIQ is short for service industry qualifications that develop smarter people for smarter businesses. A workplace can be a great classroom in which to grow talent, refine transferable skills and provide an environment where people can achieve their full potential and benefit a business’ bottomline.

Our training programmes and qualifications provide the skills to improve productivity and profitability in businesses.ServiceIQ helps produce a workforce with nationally recognised qualifications who contribute to greater productivity and profitability for the service industry, and also contribute to a strong national economy.


As an Industry Training Organisation, we also:

  • support businesses, trainers and trainees throughout their training and development
  • manage and moderate the assessment of trainees.

Our team of expert staff are committed to developing and delivering qualifications, creating resources and assessments, customer service and business support.


Our Mission: We support our employer, learner and Government stakeholders by:

  • setting relevant standards, and the quality assurance of those standards
  • facilitating the training needs of the service industry
  • advocating on behalf of the industry for workforce development, and providing national perspective, leadership and
  • policy setting across the service industry sector.